
Partnerships
I am preparing to run seven marathons on seven continents in one week.
Getting there requires thousands of miles of training, constant travel, recovery, equipment, technology and a lot of problem solving.
I work with a small number of companies whose products or ideas belong in that process.
THE STANDARD IS SIMPLE:
IT SHOULD BE USEFUL BEFORE IT IS VISIBLE.

The field
Between training and race week, the project moves through radically different environments. Long mileage, airports, sleep disruption, heat, cold, recovery, and eventually seven consecutive marathons.
For the right partner, that creates a simple test:
DOES THE PRODUCT EARN ITS PLACE
IN THE WEEK?

The work
My background is in technology, storytelling and understanding how new ideas move through culture.
Running gave me a very different kind of laboratory. One where claims eventually meet reality.
A shoe either holds up over long mileage or it does not. Recovery tools either earn a place in the routine or they get left behind. Wearables are useful when they tell me something I could not see on my own. Travel products matter when a hard week gets a little easier.
When there is a real fit, the footage usually shows it.

Field Note 001
QuestionWhat could the technology tell us that I couldn't see on my own?
ProductNextSense EEG-enabled earbuds, worn during training and overnight.
FieldSleep and recovery during high-mileage training.
OutputThe resulting film documents the experiment.

Partnerships
I'm working with a limited number of partners through the build to November and the Great World Race itself.
If you're making something that belongs in the work, I'd like to hear what you're thinking.
Or write mason@vnmusa.com